A collaborative campaign with science-backed information about pregnancy and breastfeeding from the nation’s first pro-life diaper company and leading pro-life medical voice has been added to the U.S. Department of Health and Human Services’ (HHS) new website with resources for new and expectant mothers.
Moms.gov was launched by the HHS on Mother’s Day to support the well-being of mothers and families, with a special focus on pregnancy help.
EveryLife is America’s first pro-life diaper brand, offering a variety of baby essentials using a direct-to-consumer model while supporting pregnancy centers and pro-life organizations in the process. The American Association of Pro-Life Obstetricians and Gynecologists (AAPLOG) encourages and equips its members and other concerned medical practitioners to provide an evidence-based rationale for defending the lives of both the pregnant mother and her pre-born child, according to the Association’s Mission statement.
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ReThink Pregnancy: Highlighting the “real story” of pregnancy
The ReThink Pregnancy initiative was founded by Sarah Gabel Seifert, founder and CEO of EveryLife, in partnership with AAPLOG and its network of health professionals.
ReThink Pregnancy aims to counter popular culture’s often fear-based narrative of pregnancy using accessible science. The goal is to move the narrative around pregnancy away from fear and limitation to one of empowerment and purpose, AAPLOG’s announcement of the partnership said.
The campaign includes a collection of articles and a seven-part video series covering the stages of pregnancy and breastfeeding. Topics include the mental health benefits of pregnancy, its role in reducing cancer risk, and more. Hundreds of thousands of families have engaged with ReThink Pregnancy content since its inception.
Moms.gov now highlights ReThink Pregnancy content on its home page under “Resources for Women and Parents,” specifically beneath the “Pregnancy” and “Breastfeeding” subheadings. Content cited includes “The Pregnancy Stats No One Told You,” “The Truth About ‘Pregnancy Brain,’” and “Breastfeeding Benefits.”
This “represents an expansion of ReThink Pregnancy's reach from a branded microsite to a national, government-backed platform,” Chrissi Bretz, vice president of Strategic Partnerships and Communications for EveryLife, told Pregnancy Help News via email. With the backing of the HHS, women have an additional reason to trust ReThink Pregnancy as a credible source of information.
"Long before I founded EveryLife, I served as a pregnancy resource center director, so I've seen firsthand the fear-based lies so many women are told about pregnancy,” Seifert told Pregnancy Help News. “That's why we built ReThink Pregnancy with AAPLOG's network of pro-life OB/GYNs, to replace that fear-based narrative with the real story, one rooted in truth, beauty, purpose, and backed by science. Having our pregnancy and breastfeeding content now featured on Moms.gov means even more moms will finally hear that truth, right when they need it most."
Diapers with a mission
In addition to sharing information about pregnancy, EveryLife seeks to offer material support to women in need. Past partnerships have included multiple diaper drives with Heartbeat International, the largest network of pregnancy help organizations in the U.S. and the world. Through these drives and other efforts, EveryLife has been able to give away over 10 million diapers in under three years.
The company also supports the pro-life movement by donating a portion of proceeds to life-affirming organizations.
Parents who would like to purchase diapers can find them through the EveryLife website, sold in sizes ranging from newborn to size 6. In addition to diapers, EveryLife offers other baby items as well as feminine hygiene products as part of an EveryLife Women line. The company ships to all 50 U.S. states.
Those who do not need products themselves but wish to support the mission can join the Buy for a Cause program, purchasing a month’s supply of diapers that will be sent to a family in need.
Editor's note: Heartbeat International manages Pregnancy Help News.
